Price County, WI — August 28, 2025, two people were killed in a truck accident at about 9:45 a.m. at the intersection of State Highway 111 and State Highway 13.
Authorities said a semi-truck and a pickup collided at the intersection south of Phillps.
Two people in the pickup died in the crash, according to authorities. Their names have not been made public yet.
No other injuries were reported.
Authorities have not released any additional information about the Price County crash at this time. The accident is still under investigation.
Commentary by Attorney Michael Grossman
When people hear about a deadly collision between a semi-truck and a pickup at an intersection, the obvious question is: What happened in that intersection that led to two people losing their lives? That’s not just idle curiosity. It’s the starting point for any meaningful accountability.
Right now, authorities haven’t said much beyond the basic fact that a semi and a pickup collided where State Highway 111 meets State Highway 13. Two people in the pickup were killed, but we don’t yet know which vehicle had the right of way, how fast either was traveling or whether either driver ran a stop sign or light. Those are serious unanswered questions.
Depending on whether the semi-truck was turning, crossing or continuing straight, different possibilities emerge. Did either vehicle fail to yield? Was visibility blocked in some way? Was one of the drivers distracted? There’s simply not enough public information to say yet.
That’s why it’s essential that someone gets to work collecting real evidence, not just relying on witness statements or initial impressions. In truck accident cases, I look to things like dash cam footage, black box data (from the truck’s ECM) and any in-cab camera recordings to paint a clear picture of what actually happened. For example, ECM data can tell us the truck’s speed, throttle position and braking activity in the seconds before impact. That alone can answer many of the most important questions.
But a full investigation doesn’t stop with the driver. It also has to look at the trucking company’s role. Did they train the driver properly? Was the driver working a long shift without enough rest? I’ve handled cases where a crash traced back not to the driver’s split-second decision, but to a company’s long-term neglect, like skipping proper vetting during hiring or sending drivers out without enough sleep.
It’s worth remembering that even in a case like this, where one vehicle clearly suffered the worst outcome, identifying the right cause means being thorough, not rushing to blame.
Key Takeaways:
- Critical facts, like which driver had the right of way, have not yet been made public.
- Black box data, dash cams and in-cab cameras can help clarify how the crash happened.
- It’s important to examine both driver behavior and company practices behind the scenes.
- Accountability requires a full investigation, not speculation based on limited details.
- Even when a crash outcome is clear, the cause may involve more than one party.
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